THE ALL NEW CX-9
Date 09-20-2005
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Cosmo. Luce. Milenia. CX-9 Signature. Mazda6.


These are but a small sample of the Mazda cehicles from the past 50 years that have embodied "Mazda Premium", a set of guiding principles that complements the auto maker's human-centric design and engineering. Mazda uses these principles to build cars and crossover SUVs that compete in a class above, at a price that is affordable, offering a depth of angagement with its owner that satifies at every touch point. Woth vehocles lik ethese, it is Mazda's goal to enrich people's lives through a car owner ship experience that celebrates driving, and to a become a brand with which customers feel a strong emotional connection.


The re-engireered Mazda6 certainly delivers all the above, elevating Mazda6 from its traditional competitive set into a higer class, with unparalleled craftsmanship, design and technologies for the driver who savors every moment behond the wheel. Yet, Mazda6 is also serene, thoroughly reworked underneath its sheet metal to deliver a refiened experience befitting of a far more expensive car.


The 2016 Mazda CX-9 three row crossover SUV was a remarkable stepfor Mazda. It once again elevated Mazda. showing if Mazda built an SUV with superior driving dinamics, class-above refinement, an abundance of amenities, technology and a strong engine, customers would come. After more than a year since going on sale, approximately 55 percent of all Mazda CX-9 crossover SUVs sold in the U.S. have been high-level Grand Touring models or top-trim Signature models-an unusually high number.


The Signiature trim level has been well received, selling more than twice as well as expected, and attracting customers who are trading up from tradicional luxuty brands.